In Pushti Marg – the path of devotion taught by Shri Vallabhacharya – Thakur ji is served with loving seva, and shringaar is a central part of that seva. This beginner's guide introduces the pieces devotees most often use for Shrinathji and Thakur ji, and how to choose them for your home seva.
Every haveli and family follows its own seva traditions. Please follow the guidance of your family or haveli; this guide only explains the jewellery itself.
Common Pushti shringaar pieces
- Paag – the turban worn by Thakur ji. See paag.
- Kalangi, sarpech and shishful – ornaments for the paag. Kalangi · Sarpech · Shishful.
- Kanthi – a close-fitting necklace, often of pearls.
- Pearl mala – single or multi-layer pearl garlands.
- Mathapatti – a forehead band.
- Mukut – including Shrinathji-style mukut. Shop mukut.
Our Pushti Shringaar collection brings together semi-precious pearl and AD pieces – mala, kanthi haar, chokers, mathapatti and paag.
Why pearls?
Pearl shringaar is closely associated with Pushti seva and has a soft, elegant look. Semi-precious pearls with AD stones combine that look with a little sparkle. Pearls need gentle care – keep them away from water, attar and chandan, and wipe them only with a dry cloth (see our jewellery care guide).
Choosing the size
Most pieces list the Laddu Gopal sizes or idol heights they fit. For a Shrinathji idol, measure the head width for the paag and the neck for kanthi and chokers, then compare with the product details and our Laddu Gopal size chart. You can also WhatsApp a photo to +91 62677 19149.
Frequently asked questions
What is Pushti shringaar?
Pushti shringaar is the adornment used in Pushti Marg (Vallabh sampradaya) seva of Shrinathji and Thakur ji, including paag, kanthi, pearl mala, mathapatti and shishful.
What does Shrinathji wear on his paag?
A paag is commonly decorated with a kalangi (plume), sarpech and shishful. The exact shringaar follows the tradition of your haveli or family.